Top 5 Beauty Retail Apps on iOS in the US - Q2 2024

In Q2 2024, the top 5 beauty retail apps on iOS in the United States exhibited varied performance in terms of downloads and weekly active users, as reported by Sensor Tower. Let's delve into the specifics of each app's performance.

Ulta Beauty: Makeup & Skincare saw fluctuating download numbers throughout the quarter. Downloads peaked at approximately 114K in the week of June 3, while the lowest point was around 69K in the week of May 20. Weekly active users for the app started strong at about 903K, peaked at 973K in the week of June 3, and ended the quarter at roughly 845K.

Sephora US: Makeup & Skincare experienced a notable decline in downloads. The app began the quarter with around 119K downloads in early April and dropped to approximately 66K by the end of June. Weekly active users also saw a decreasing trend, starting at around 1.07M and ending the quarter at approximately 932K.

Flip.shop had a varied download trend, with a high of around 34K in early April and a low of approximately 14K in the last week of June. Weekly active users followed a similar pattern, starting at about 28K and ending the quarter at around 15K.

Scentbird Perfume Box maintained relatively stable download numbers, peaking at around 11.4K in the week of April 22 and hitting a low of 7.9K in the week of May 27. Weekly active users showed minor fluctuations, starting at approximately 35.5K and ending the quarter at around 33K.

IPSY: Personalized Beauty displayed consistent download figures, with a high of around 8.9K in mid-April and a low of approximately 6.4K in late May. Weekly active users remained relatively stable, starting at around 141K and ending the quarter at approximately 137K.

These insights provide a snapshot of the performance of leading beauty retail apps in the US for Q2 2024. For more detailed insights and trends, visit Sensor Tower.